Pump Website
The Pump website is an institutional page created to present what Pump is building, explain the product, and communicate its value to users and professionals. It works as an entry point to the brand, helping people understand the idea before using the app. It is live and can be accessed at https://pump.com.br/ and is available in both Portuguese and English.
My contribution
For the Pump institutional website, I was responsible for creating the site and defining how it would be built. During this process, I decided to test Framer as the main tool for the project. This was my first experience using it, and after experimenting and validating it with the team, we realized it made sense to move forward and build the entire website using Framer.
On the visual side, I worked closely with the marketing team to shape the look and feel of the site, making sure it was aligned with Pump’s external communication and brand messaging. This collaboration helped ensure the website clearly presented what Pump is building while staying consistent with the overall brand.
Biggest challenges
There weren’t many technical challenges in this project. Instead, the focus was on finding a layout that could clearly communicate what we were building while still looking good and feeling right for the brand. Balancing clarity and visual appeal took a few iterations, especially because the website needed to explain the product in a simple way while also working as a strong first impression.