Blubird Game
Blubird was a mobile game project designed for children to learn English through interactive mini games. The project focused on combining education and entertainment, using simple mechanics, playful visuals, and short activities to keep children engaged while learning basic vocabulary and language concepts in a fun and accessible way.
My contribution
In this project, I worked as the UX Designer, collaborating closely with a multidisciplinary team. I worked alongside a game designer, a UI designer, and a project lead with deep knowledge of the product, as well as other professionals such as illustrators and sound designers. My role focused on shaping the user experience, aligning gameplay, learning goals, and usability to create an engaging and intuitive experience for children.
Kids area
Parents Area
In addition to the main experience for children, the project also included a dedicated parents area. This section was designed to allow parents to manage their children’s profiles and follow their learning progress over time, giving them more visibility and control over how the app was being used.
Biggest challenges
Well… designing for kids is a challenge. One of the main difficulties was creating an experience that was both educational and fun at the same time. To achieve this balance, we talked with parents and teachers to better understand children’s behavior and how to make the experience engaging, clear, and effective for learning.